Learn to See What's
Actually Broken
Education for merchants who want to understand their business, not just run it. No generic tips. No "growth hacks." Just clear thinking about complex problems.
Start Here
The core concepts that change how you think about e-commerce problems.
The Silent Revenue Leak Framework
A comprehensive guide to identifying and fixing the hidden revenue drains in your e-commerce store.
Why Your Metrics Look Good But Revenue Doesn't
Understanding the disconnect between vanity metrics and actual cash flow.
Pre-Mortem Analysis Checklist
Spot problems before they happen. Use this checklist before launching any new product or campaign.
Articles
Deep analysis of common e-commerce problems. We write about why problems compound, how to diagnose symptoms, and real post-mortems.
Why Dashboards Are Dead: The Case for Autonomous Intelligence
Most merchants are drowning in charts but starving for judgment. Here's why the future of e-commerce isn't about seeing more data—it's about decisions made for you.
The Hidden Cost of Reaction Time in E-commerce
Speed isn't just a metric; it's a profit lever. Learn how minimizing the time between signal and action can unlock thousands in monthly revenue.
How to Stop Leaking Revenue: A Guide to Silent Profit Killers
From broken landing pages to unoptimized upsells, your store has leaks. Here are the top 5 most common silent killers we see in Shopify stores.
Guides
Comprehensive breakdowns of complex systems. These aren't quick reads—they're resources you reference repeatedly.
Systems Thinking for E-commerce
How to view your business as an interconnected system rather than a collection of isolated parts.
Multi-variable Problem Analysis
Techniques for solving complex problems where single-cause explanations fail.
Decision Making Under Uncertainty
Frameworks for making high-quality decisions when you don't have all the data.
The Unit Economics of Scaling
Why contribution margin matters more than ROAS when you're trying to grow aggressively.
Tech Stack Rationalization
How to audit your app ecosystem and remove bloat without breaking your store.
Retention vs. Acquisition Models
Mathematical models to determine exactly where your next dollar should go.
E-commerce Glossary
The metrics that actually matter. Expanded with real formulas and benchmarks.
ROAS
EfficiencyReturn on Ad Spend. Revenue generated for every dollar spent on advertising.
CAC
AcquisitionCustomer Acquisition Cost. The total cost to acquire a single new customer.
LTV
EconomicsLifetime Value. Total profit a customer brings over their entire relationship.
AOV
RevenueAverage Order Value. The average amount spent each time a customer places an order.
Conversion Rate
EfficiencyPercentage of website visitors who complete a purchase.
From Learning to Action
These resources teach you how to think. The platform shows you what to think about.
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Browse more resources, download templates, or bookmark articles for later.
See Your Store Clearly
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