Frequently Asked Questions
Everything you need to know about the platform, pricing, and how we help you make better decisions.
Getting Started & Setup
Most stores complete setup in under 5 minutes.
Connecting Shopify is instant, and initial insights appear shortly after historical data is processed. No code, no manual configuration, and no changes to your store are required.
Connecting Shopify is instant, and initial insights appear shortly after historical data is processed. No code, no manual configuration, and no changes to your store are required.
No.
The platform is built for operators, not developers. Insights are written in plain language and include context and recommended actions, so you don’t need to interpret raw metrics or dashboards.
The platform is built for operators, not developers. Insights are written in plain language and include context and recommended actions, so you don’t need to interpret raw metrics or dashboards.
No.
The platform does not inject scripts into your storefront and does not affect page load speed or checkout performance. All analysis happens outside your live store environment.
The platform does not inject scripts into your storefront and does not affect page load speed or checkout performance. All analysis happens outside your live store environment.
Comparisons & Alternatives
Google Analytics and Shopify Analytics focus on reporting metrics.
This platform focuses on:
It’s designed to support decisions, not just measurement.
This platform focuses on:
- Explaining why changes happen
- Highlighting risks and missed opportunities
- Recommending what to do next
It’s designed to support decisions, not just measurement.
For many stores, yes.
The platform replaces recurring manual analysis by continuously monitoring data, identifying patterns, and surfacing insights. It does not replace strategic judgment, but it significantly reduces analysis time.
The platform replaces recurring manual analysis by continuously monitoring data, identifying patterns, and surfacing insights. It does not replace strategic judgment, but it significantly reduces analysis time.
No.
The platform does not execute campaigns or manage ads. It provides insights and recommendations that founders or teams can act on themselves or share with external partners.
The platform does not execute campaigns or manage ads. It provides insights and recommendations that founders or teams can act on themselves or share with external partners.
AI & Trust
The platform analyzes your e-commerce data to surface risks, inefficiencies, and opportunities across performance, marketing, pricing, and inventory.
It does not run your business for you.
It provides structured insights, reasoning, and recommendations so you can make better decisions.
It does not run your business for you.
It provides structured insights, reasoning, and recommendations so you can make better decisions.
It is a decision intelligence platform.
Traditional analytics show metrics.
This platform interprets signals, explains why something is happening, and suggests what to do next using AI agents with domain context.
Traditional analytics show metrics.
This platform interprets signals, explains why something is happening, and suggests what to do next using AI agents with domain context.
AI agents are specialized reasoning systems focused on specific domain categories, such as:
Each agent analyzes data from its perspective and provides contextual insights.
- Store performance
- Conversion optimization
- Marketing and ads
- SEO
- Product and pricing
- Inventory intelligence
Each agent analyzes data from its perspective and provides contextual insights.
Yes.
All plans include AI agents.
Higher plans unlock deeper reasoning, more advanced agents, and broader context across your data.
All plans include AI agents.
Higher plans unlock deeper reasoning, more advanced agents, and broader context across your data.
Yes.
Agents build context as they analyze more of your historical data and activity patterns. Higher plans allow deeper and longer-term context, which improves insight quality.
Agents build context as they analyze more of your historical data and activity patterns. Higher plans allow deeper and longer-term context, which improves insight quality.
Yes.
AI is a decision-support tool, not an authority. Insights should be used to inform judgment, not replace it. The platform is designed to explain reasoning so you can evaluate recommendations critically.
AI is a decision-support tool, not an authority. Insights should be used to inform judgment, not replace it. The platform is designed to explain reasoning so you can evaluate recommendations critically.
Insights are based on your actual store and ad data, using statistical analysis and AI reasoning.
While no forecast or recommendation is guaranteed, the platform is designed to highlight directional truth, risks, and trade-offs — not predictions without context.
While no forecast or recommendation is guaranteed, the platform is designed to highlight directional truth, risks, and trade-offs — not predictions without context.
Yes.
Insights are always linked back to the underlying data and trends that triggered them. You can review context before taking action.
Insights are always linked back to the underlying data and trends that triggered them. You can review context before taking action.
Forecasting uses historical sales patterns, seasonality, and recent demand signals to estimate future needs.
Forecast ranges depend on your plan:
All forecasts include uncertainty and should be used as guidance, not guarantees.
Forecast ranges depend on your plan:
- Growth: short- to mid-term forecasts
- Advanced: extended forecasting and cash-flow modeling
All forecasts include uncertainty and should be used as guidance, not guarantees.
Usage & Limits
Because the platform performs real analysis and AI reasoning, not static reporting.
Limits ensure:
If you regularly reach a limit, it’s usually a signal that a higher plan is a better fit.
Limits ensure:
- Consistent performance
- Predictable behavior
- Transparent pricing
If you regularly reach a limit, it’s usually a signal that a higher plan is a better fit.
When a limit is reached:
There are no hidden overages or surprise charges.
- New AI analysis pauses until the next billing cycle
- Existing insights and historical data remain accessible
There are no hidden overages or surprise charges.
Yes.
All plans include a 14-day free trial with limited usage.
No payment is required to start.
All plans include a 14-day free trial with limited usage.
No payment is required to start.
Yes.
You can upgrade, downgrade, or cancel at any time.
Changes take effect at the next billing cycle.
You can upgrade, downgrade, or cancel at any time.
Changes take effect at the next billing cycle.
Scaling & Growth
Yes.
The platform supports growing and high-revenue Shopify stores, especially those managing ads, inventory complexity, and multiple growth levers.
However, each plan supports a single store and defined limits to maintain performance.
The platform supports growing and high-revenue Shopify stores, especially those managing ads, inventory complexity, and multiple growth levers.
However, each plan supports a single store and defined limits to maintain performance.
As SKU count, data volume, and analysis needs increase, upgrading plans unlocks:
You can upgrade at any time.
- More historical context
- Deeper AI reasoning
- Higher usage limits
You can upgrade at any time.
The platform is built for:
It is not designed for agencies managing multiple client stores.
- Shopify founders
- Operators running their own store
- In-house teams making daily trade-off decisions
It is not designed for agencies managing multiple client stores.
Data & Security
You do.
All store data and generated insights belong to you. You can export or stop using the platform at any time.
All store data and generated insights belong to you. You can export or stop using the platform at any time.
Yes.
Connections use official APIs and secure authentication.
Data is analyzed and stored following standard security and access practices.
The platform never has write access to your store or ad accounts.
Connections use official APIs and secure authentication.
Data is analyzed and stored following standard security and access practices.
The platform never has write access to your store or ad accounts.
Depending on your plan, the platform can access:
Only the data required for analysis is accessed.
- Shopify orders, products, inventory, and customer data
- Meta Ads performance data (Growth and Advanced plans)
Only the data required for analysis is accessed.
After cancellation:
There are no penalties or lock-ins.
- Data collection stops
- You retain access until the end of the billing period
- No further charges occur
There are no penalties or lock-ins.